What happened to plain speaking?

This week a leaflet was dropped in our letterbox advertising a fundraiser for Alzheimer's research. This is a good cause and something that deserves support.

Reading through it while eating breakfast today, now that I can eat normally again, I came across a line that struck me as daft and pretty-much meaningless.

"Our focus for raising funds..is reflective of our implementation of person-centred care models"

I took out the middle part of the sentence (it actually made sense in isolation) but the part above makes no sense to me.

I'd be interested in supporting this cause but have no clue what they are trying to say here. Is it important that they are implementing person-centred care models? What is a person-centred care model?

I imagine that this is really important stuff, seriously, but you have to help me out here when you send me stuff in the mail yet use language that only someone who understands this line of work can understand. This is industrial language, understandable only to those working in the particular field.

Surely there is a simpler way of saying what they want to say.

And then there is the cryptic meaning, when something is printed and you're not sure why they put it there.

My 4-year old got an Easter egg from his Grandmother, a Winnie the Pooh egg, and he was thrilled with it. On the back of the box there is a nice little section you can cut-out (with round-nose scissors) to make a little photo holder. Nice.

Then I saw this message from the manufacturer. It says:

"It is recommended that parents make a note of suppliers address for future reference"

So clearly I missed something. I'm expected to write to the supplier for some reason in the future. Not sure why.

Maybe they'd like some feedback in a couple of weeks, to tell them how the "How many Easter eggs did you get and what types?" conversation between the 4-year olds went when my son goes back to his Montessori next week.

Or maybe they'd like to know what the long-term impact of Trisodium Citrate has been on my son's behaviour. Maybe they expect a question from me clarifying how they computed the number of kiloJoules of energy on the nutrition information panel.

Why would I need their address. What future reference are they talking about?

Who is asking the hard questions around the boardroom table such as "why on earth would we put that on the box/leaflet/poster/receipt?". It sure as heck looks like nobody is asking so I have to read this cryptic and meaningless blather.

Help me out here with some plain speaking.