Monday, October 01, 2007

Credit please

I was watching something on the TV at the weekend and at the end of the programme the closing credits rolled past on the screen so fast that it was impossible to read them.

Now normally this would not be a big deal but I was actually trying to find out who was singing the theme tune to this particular show. I thought I recognised his voice and wanted to find out who the singer was.

The credits flashed past, all over in something around 5 seconds.

Now if I was the songwriter or singer in question I'd want people to be able to follow up their interest. Maybe other work could flow as a result. Same goes for all the other people working on the production I imagine.

So when these credits go past so quickly that only someone willing to record the show and play the credits back on slow-mo can find out who the singer, best-boy or key-grip was, there's something not quite right.

I know commercials are annoying but credits are credits. They are there to credit the work of the people who put the thing together.

I know I'd be mad if I worked on something like that and the credits went by so fast that nobody could read them.

Apparently this is becoming more and more common, with some shows having no credits at all. I don't think this makes sense at all.

People in the media are starting to pick up on this. Is it too late though?

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