Who ever decided that supermodels were super?

Maybe it's a sign of the times but it seems to me that we're finally and conclusively starting to lose interest in faux-celebrity. Sure there are still plenty of new attempts to rekindle our interest in celebrities, Big Brother 42, Celebrity Convent and so on. These are all desperate acts aimed at encouraging us to cling on to the vacuous interest we have had in non-entity D-List nobodies.

Maybe the best example of this is the decline of the supermodel. I mean seriously, why were they ever super. Wasn't it one of these supermodels who once famously said "I don't get out of bed for less than 10,000 a day" or something along those lines.

We were spun a line that somehow not only was the act of walking up and down in a frock in front of tiresome people of pivotal importance to society, it was crucial in terms of setting a benchmark for achievement for ladies everywhere. Correct me if I'm wrong but I think I'm safe in saying that there are no really famous male supermodels. That's right, that bloke Fabio is definitely not a supermodel in my book.

Supermodels were briefly front and centre, much like a natural disaster or an outbreak of the winter vomiting bug and then gone again, just like Chesney Hawkes, reduced to performing for £20 a head (including light buffet) for anyone interested in a bit of pop with their garlic bread and cocktail sausage.

Thankfully we seem to have realised, albeit belatedly, that these people are not really doing anything of any real importance. For sure they have nice hair and nice skin and for sure they can change outfit multiple times in an hour but that's about the height of it.

Some have tried to stay current, by befriending pseudo-rockstar boyfriends and making all kinds of overt mistakes and comments in the public eye. Others meanwhile have just simply grown old.

And therein lies the point about supermodels. They are a bit like milk. Fantastic when fresh and useless when old. How ironic that some even featured in the "Got Milk?" campaign.

Somebody somewhere is scratching their head and wondering who or what can take their place. I'm not worried about it.