Strategic yet punchy bass

I was watching TV on Wednesday night, flicking through the channels when lo and behold I found myself on the hour passing channel 505, QVC from the UK.

A show was just starting featuring Bose audio products. There was an excited QVC presenter on there, gushing about how exciting the next hour was going to be. Alongside him was a representative of the Bose company ready to describe the marvels laid out on the table in front of him.

There was some pretty impressive stuff on display. They had some in-ear headphones for an iPod that cost £69 (that's about €100 / $100), one of those wave radio things, a dock for your iPod, and some stylish noise cancelling headphones.

So. A table full of high-spec hi-tech gadgets and so forth. A person from Bose itching to tell all about why these are great products. So what question did the QVC guy start with?

"What's your mission statement?"

I know. Maybe the guy was reading In Search of Excellence or something like that over the weekend but that was just lame.

Who cares about the mission statement. Tell me how these things are going to make my iPod sound awesome, or allow me to listen to my favourite DVDs and hear the characters breathing. That kind of stuff.

Then again I think sometimes I tune in to QVC to witness this very kind of thing.